Email Marketinq: Tullantı Sözlər Emailinizi Spam Folderinə Göndərəcək
Email marketingdə göndərdiyimiz məktubun başlıq hissəsini (subject) yazmaq ən çətin və düşündürən işlərdən biridir. Çəlbedicidirmi? Çox qısadır? Çox uzundur? Çox sıxıcıdır? Görəsən insanlar sadəcə electron məktubun adını oxuyub “delete” düyməsinə basmayacaqlar? Bəlkə yetərincə gözəl başlıq yazsam insanlar mütləq açıb oxuyar?! Yoxsa ki, hər kəsin hər zaman diqqət çəkmək üçün yazdığı sözləri yazdığıma görə süzgəçlər (spam filters) mənim emailimi birbaşa Spam (Tullantı) qovluğuna atacaq?! Bu bloq yazımızın mövzusu isə bu verilən sualların sonuncusu haqqındadır.
Bir çox müxtəlif səbəblərə görə spam filterlər bizim e-məktubumuzu tullantı kimi qəbul edərək onu alıcının emailindəki Spam qovluğuna göndərə bilər. Bundan qaçmağın ən asan yolu emailin başlığında doğru-düzgün seçilmiş sözlərdən istifadə etməkdir. Süzgəclərin potensial spam tələsi hazırladığımızdan şübhələnməməsi üçün “trigger” deyilən bir sıra sözlərdən yararlanmamalıyıq. Bu sözləri emailin subject hissəsində yazmamaqla biz spam filterlərin bizim emailimizi tutmamaq şansını çoxaltmış oluruq.
Yalnız spam filtrlərin Azərbaycan dilində necə çalışması, ümumiyyətlə çalışıb-çalışmaması haqqında o qədər böyük məlumat verə bilməsək də, aşağıdakı İngilis dilində olan sözləri yazmamağınız məsləhətdir.
Gələn dəfə siz oturub İngilis dilində elektron məktub yazarkən emailin subjectində aşağıdakı sözlərdən istifadə etməmək üçün bu səhifəni yaddaşda saxlaya bilərsiniz.
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